Digital Marketing Specialist résumé example
Digital marketing is the most measurable job in a company, so a résumé without ROAS, CAC, conversion rate or revenue reads as if the candidate never looked at the dashboard. This example gives each channel its own bullet with budget, result and the decision behind it, and keeps certifications and tools in the side column.
Summary
Digital marketer with six years running paid, organic and email programmes for travel and direct-to-consumer brands. Manages a €1.4M annual media budget at a blended ROAS of 5.1, grew organic sessions 3× in two years with a content and technical SEO programme, and built a lifecycle email flow that now produces 27% of online revenue. Reads the numbers daily, kills what does not work by Friday, and writes the briefs herself.
Experience
- Manage a €1.4M annual budget across Meta, Google Search, Performance Max and TikTok; blended ROAS rose from 3.6 to 5.1 while bookings grew 44% year on year.
- Rebuilt the search account around intent-based campaigns and first-party audience signals; cost per booking fell 29% and brand-term spend dropped by half.
- Launched the lifecycle email programme in Klaviyo (welcome, abandoned search, post-trip, win-back); email now produces 27% of online revenue, up from 9%.
- Ran the content and technical SEO programme with an agency (destination guides, Core Web Vitals fixes, schema); organic sessions grew from 120,000 to 370,000 a month in two years.
- Set up server-side tracking and a consent-mode-compliant measurement stack after the cookie changes; attributed revenue matched finance within 4%.
- Scaled paid social for a homeware brand from €18,000 to €95,000 a month at a stable 3.8 ROAS by building a weekly creative testing cadence (12 new ads a week, three winners kept).
- Cut customer acquisition cost 23% by moving from interest to lookalike and value-based audiences and by excluding existing customers from prospecting.
- Grew the email list from 22,000 to 140,000 with on-site quizzes and a referral loop; list revenue per send rose 2.4×.
- Ran Google Ads and Meta campaigns for nine small-business clients with monthly budgets of €1,000–€8,000; average cost per lead fell 31% in the first six months.
- Wrote monthly performance reports in Looker Studio that replaced spreadsheet exports; client review meetings went from an hour to twenty minutes.
Education
Shown in the Aurora template
Questions
The ones your channel is judged on: ROAS, CAC and revenue for paid and e-commerce; cost per lead and pipeline for B2B; sessions, rankings and conversions for SEO; revenue share and list growth for email. Give before-and-after numbers.
Give the range of budgets and the number of clients, then the average or best movement in one metric ('average cost per lead fell 31% in six months'). Name one client result in detail if you may.
They pass filters and show you keep up with the platforms. Date them in a short section; they do not replace a budget and a return.
Yes, grouped in four lines: paid media, lifecycle, SEO, measurement. Hiring managers search for them. Keep the bullets for what you did with them.
More examples
All examples →Summary
Marketing manager with ten years in B2B software, the last four leading a team of eight across demand generation, content and brand. Built the pipeline engine that sources 62% of new revenue at a $45M ARR company, cut cost per qualified lead by 38%, and relaunched the brand without losing a point of organic traffic. Reports to the CMO, works daily with sales, and owns a $3.2M budget.
Experience
- Lead a team of eight across demand generation, content and brand with a $3.2M budget; marketing-sourced pipeline grew from 41% to 62% of new revenue in two years.
- Cut cost per qualified lead from $410 to $255 by shifting 30% of paid spend from search to LinkedIn and review sites and cancelling two underperforming events.
- Relaunched the brand and website (HubSpot CMS) in nine months; organic traffic held flat through the migration and demo requests rose 27% the following quarter.
- Built the account-based program with sales for the top 150 accounts; 38 opportunities opened in the first two quarters, 9 closed, average deal 1.8x the norm.
- Grew monthly qualified leads from 180 to 620 in three years with a webinar series, gated research reports and a 14-step nurture in Marketo.
- Launched the customer review program; 400+ G2 reviews in 18 months and a category-leader badge used across sales decks.
- Ran marketing for the annual user conference of 1,200 attendees; registrations came in 20% above target at 12% lower cost per registrant.
- Managed paid search and social for 11 B2B clients with $1.5M in combined annual spend; average return on ad spend across accounts rose from 2.4 to 3.6.
- Wrote and tested landing pages and email sequences; the best sequence lifted a client's trial-to-paid rate from 9% to 15%.
Education
Skills
Certifications
Languages
Backend engineer with six years building payment and logistics services in Go and TypeScript. Owned services handling 40,000 requests per minute, cut a core API's p95 latency by 70%, and led the migration of a monolith into twelve services without a customer-facing incident. Comfortable on call, in design reviews and in front of a whiteboard with product.
Experience
- Led the split of the order monolith into twelve Go services behind an API gateway; deploy frequency went from weekly to 30+ releases a day with zero Sev-1 incidents during the migration.
- Rewrote the rate-calculation API with cached carrier tables and request coalescing; p95 latency dropped from 820 ms to 240 ms at 40,000 requests per minute.
- Designed the event schema and outbox pattern used by 9 teams; duplicate shipment events fell to zero after rollout.
- Ran the on-call rotation for the platform group and cut paged alerts by 60% by deleting noisy checks and adding SLO-based burn-rate alerts.
- Built the direct-debit mandate service (TypeScript, PostgreSQL) that processed £1.2bn in its first year; passed the external PCI DSS audit with no findings.
- Introduced contract tests between the mobile app and the ledger API; integration bugs found in production fell from 11 to 2 per quarter.
- Mentored three graduate engineers through their first production launches; all three were promoted within 18 months.
- Delivered React and Node features for eight client projects, from a council booking system to a retailer's loyalty app.
- Set up the agency's first CI pipeline (GitHub Actions, Docker), cutting release day from a full afternoon to 20 minutes.
Projects
An open-source job queue on PostgreSQL with exactly-once delivery; 2,100 GitHub stars and used in production by at least four companies.
Education
Skills
Certifications
Languages
Product manager with nine years in B2B SaaS, the last five leading payments and billing products used by 30,000 businesses. Grew a self-serve invoicing product from launch to $18M ARR, cut involuntary churn by 28% with a smart-retry program, and justified a 15% price increase with a 400-respondent study. Known for a discovery habit of twelve customer interviews a month and roadmaps that fit on one page.
Experience
- Launched the self-serve invoicing product and grew it to $18M ARR in 30 months across 30,000 active businesses; own pricing, packaging and the roadmap.
- Designed a smart-retry and dunning program with the payments team; involuntary churn fell 28% and $1.6M in failed payments was recovered in the first year.
- Replaced quarterly roadmap decks with a one-page outcome roadmap and a weekly metric review; time from idea to A/B test dropped from 9 weeks to 3.
- Run 12 customer interviews a month; a 400-respondent pricing study justified a 15% price increase with no measurable effect on churn.
- Owned the mobile app for 6,000 field technicians; weekly active usage rose from 54% to 81% after rebuilding the job check-in flow around offline use.
- Shipped the scheduling optimizer with two engineers and a data scientist; customers reported 11% more jobs per technician per day.
- Wrote the PRDs and ran the beta for the customer portal, which became the second most used feature within six months.
- Took over the reporting module backlog; closed 60 open requests by shipping a configurable report builder now used by 70% of accounts.
- Built the first product analytics stack (Amplitude, event taxonomy) and the weekly metrics email the company still sends.