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Summary

Product designer with eight years across fintech and health, shipping end-to-end flows from research to release. Known for turning ambiguous briefs into measurable improvements, for building design systems that teams actually adopt, and for writing interface copy that people understand on the first read. Comfortable leading discovery with founders and engineers alike.

Experience

Senior Product DesignerMar 2022 – Present
Northwind PaymentsLondon
  • Led the redesign of the onboarding flow; verified accounts in the first session rose from 61% to 78%.
  • Built the design system used by four product teams, cutting handoff questions by half and release time by a week.
  • Ran monthly usability sessions with small-business owners and turned findings into a public roadmap.
  • Mentored two junior designers through their first end-to-end launches; both now own a product area.
Product DesignerJun 2019 – Feb 2022
Halden HealthOslo
  • Designed the appointment booking experience used by 120 clinics across Norway; no-shows fell by 23%.
  • Introduced accessibility reviews into every release; reached WCAG 2.1 AA on the patient app within a year.
  • Partnered with clinicians on a triage questionnaire that cut average intake time from 11 to 6 minutes.
  • Set up the research repository and interview cadence the team still runs today.
UI DesignerJan 2017 – May 2019
Studio MarrGothenburg
  • Delivered web and mobile interfaces for twelve client projects, from retail to public transport.
  • Designed the ticketing app for a regional transit authority, rated 4.6 on both stores at launch.
  • Produced motion guidelines and a component library that halved front-end build time on retainers.
Visual Design InternAug 2014 – Jun 2015
Kollektiv AgencyStockholm
  • Supported three brand launches with identity systems, print collateral and campaign landing pages.
  • Built the agency's first icon set, 140 glyphs, still in use on its website.

Projects

Open LedgerJan 2021 – Present
Creator and maintainer
openledger.design

A free Figma kit for financial interfaces: tables, statements and charts, downloaded 18,000 times.

FareMar 2020 – Nov 2020
Designer

A side project that shows the cheapest route across Oslo's transit zones; 9,000 monthly users at its peak.

Education

Umeå Institute of DesignAug 2015 – Jun 2017
MFA, Interaction DesignUmeå
  • Thesis on trust signals in mobile banking, exhibited at the Umeå Design Week.
Konstfack University of Arts, Crafts and DesignSep 2011 – Jun 2014
BA, Graphic Design and IllustrationStockholm

Certifications

Certified Professional in Accessibility Core Competencies — IAAPApr 2021
Service Design Foundations — Nordic Service Design SchoolOct 2020

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